Kmart shoppers obsessed with $8 dupe of $77 cult Sol de Janeiro Bum Bum cream: ‘It smells identical’

Shoppers are going wild over a budget Kmart buy which is almost ten times cheaper than its name-brand counterpart.

In a land of dupes popping up everywhere, it was only a matter of time before an affordable version of Sol de Janeiro’s popular Bum Bum Cream hit the market. 

Kmart’s OXX Cosmetics has just released a whole line of products seemingly inspired by Sol de Janeiro, including lotions, mists, body butters, and fragrances.

In particular, beauty lovers are racing to buy the Beach Bliss Summer Solstice Body Butter ($8) and claim it smells ‘exactly the same’ as the Brazilian Bum Bum Cream ($77).

‘I sprinted to Kmart as soon as I saw this online and I’m in love,’ a fan wrote. ‘It smells exactly the same – the perfect dupe!’ 

Kmart’s OXX Cosmetics has just released a whole line of products seemingly inspired by Sol de Janeiro, including lotions, mists, body butters, and fragrances

In particular, beauty lovers are racing to buy the Beach Bliss Summer Solstice Body Butter ($8) and claim it smells ‘exactly the same’ as the Brazilian Bum Bum Cream ($77)

Kmart is also selling the Beach Bliss Summer Solstice Body Mist ($8), which is a budget dupe for the Brazilian Crush Cheirosa 62 Perfume Mist ($61).

‘Kmart’s bum bum cream!’ a shopper exclaimed. ‘These would be cool if they lived up to the real thing!’

Australians can also get both buys along with a lip balm in a gift set for $16.

Other scents in the Sol de Janeiro line are also on offer, including the popular Coco Cabana which is similar to Kmart’s ‘Coconut Waves’ range.

Bibs, on TikTok, revealed that the scent was a mixture of coconut, hazelnut and vanilla.

‘It’s so good – especially the big chunky lip balms,’ she said. ‘The set smells so similar – it’s a pretty good dupe.’

Kmart is also selling the Beach Bliss Summer Solstice Body Mist ($8), which is a budget dupe for the Brazilian Crush Cheirosa 62 Perfume Mist ($61)

If your local Kmart doesn’t have the buys yet, a few have found the gift sets available at Target.

Many shared their reviews and experiences online.

‘Within ten minutes of putting it in my cart they sold out!’ one cried.

‘They smell EXACTLY the same and the pink one doesn’t just vanish into nothing. You wont regret buying them. Like I’m literally telling EVERYONE,’ a woman revealed.

‘Kmart never fails, the red one smells exactly like 40,’ another added.